Online fashion retailer Asos is investigating unauthorised access to its app system after shoppers received a notification claiming hackers had 'fully compromised' its data. The company said basic personal details may have been accessed but believes payment cards and passwords were not compromised.
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Key facts
- Asos app users received a notification titled 'Asos hacked' claiming data was 'fully compromised'.
- The notification included a link directing customers to the Telegram messaging service.
- Asos shares on the London Stock Exchange fell around 11%.
- The company said name and contact details might have been accessed by an unidentified third party.
- Asos said it did not believe payment cards or passwords were compromised, and its website and app remained online.
Asos is investigating unauthorised access to its app system after shoppers received a notification claiming hackers had “fully compromised” the online fashion retailer’s data, according to the Guardian.
Thousands of customers received a push notification titled “Asos hacked” containing a link that directed them to the Telegram messaging service, the Guardian reported. The message claimed the company’s data had been fully compromised.
The incident hit the company’s share price, with Asos stock on the London Stock Exchange falling around 11%, according to the Guardian. Earlier reporting put the drop at close to 12% and around 10%, reflecting movements through the trading day.
Asos said basic personal information, including names and contact details, might have been accessed by an unidentified third party, the Guardian reported. However, the company said it did not believe that payment cards or passwords had been compromised.
Despite the notification, the retailer’s website and app remained online, according to the Guardian. The company said it was investigating the unauthorised access to its app system.
As of the latest reporting, Asos had not confirmed the full extent of the breach or who was responsible. The notification’s link to Telegram pointed customers away from official company channels.
Why it matters
Data breaches at major retailers can expose millions of customers to phishing and fraud risks, even when payment details are not directly compromised. The incident also shows how a security scare can quickly hit a company's market value, with Asos shares falling around 11% on the news.
Frequently asked questions
What data may have been accessed in the Asos incident?
Asos said basic personal information including names and contact details might have been accessed by an unidentified third party. The company said it did not believe payment cards or passwords were compromised, according to the Guardian.
Is the Asos website and app still working?
Yes. According to the Guardian, Asos's website and app remained online despite the hack notification received by customers.
What should customers do about the notification linking to Telegram?
The notification directed customers to the Telegram messaging service, which is not an official Asos channel. The sources do not provide specific guidance, but the message originated from the reported unauthorised access rather than the company itself.
Timeline
- Asos customers receive ‘hack’ message threatening to leak personal data
The Guardian World: Shares in fashion company fall 11% after its app systems are accessed by ‘unidentified third party’ Business live – latest updates Asos is investigating unauthorised access to its app system after shoppers received a notification claiming hackers had “fully compromised” its data.
- Asos customers receive ‘hack’ notification threatening leak
The Guardian World: Push message claims fashion company’s data has been ‘fully compromised’, but website and app remain online Business live – latest updates Asos is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the online fashion retail
- Asos customers receive ‘hack’ notification threatening to leak data
The Guardian World: Push message claims fashion company’s data has been ‘fully compromised’, but website and app remain online Business live – latest updates Asos is investigating after users of its mobile app received a notification claiming hackers had “fully compromised” the online fashion retail