Apple's third-quarter results beat revenue expectations, driven by a 22% jump in iPhone sales, while the company's services unit fell short of expectations.
Key facts
- Apple reported third-quarter earnings on Thursday after the closing bell.
- Revenue beat expectations, according to CNBC.
- iPhone sales jumped 22%.
- The services unit disappointed.
- A conference call with analysts was scheduled for 5 p.m. ET.
Apple reported its third-quarter earnings on Thursday after the closing bell, with results that beat revenue expectations, according to CNBC.
The standout figure was a 22% jump in iPhone sales, a key driver behind the company’s revenue beat. The iPhone remains Apple’s most important product line, and stronger-than-expected demand can significantly influence overall performance.
Not all segments performed as strongly. Apple’s services unit disappointed, according to CNBC’s reporting. The services business, which spans areas such as the App Store, subscriptions and other digital offerings, has increasingly been viewed as a growth engine for the company.
Apple scheduled a conference call with analysts for 5 p.m. ET to discuss the results in more detail. Such calls typically give company executives an opportunity to provide additional context on the quarter’s numbers and address questions.
The mixed picture, with a strong iPhone performance offset by softer services results, reflects the varied dynamics across Apple’s business lines during the quarter.
Why it matters
Apple is one of the world's largest companies, and its earnings are closely watched as a signal of consumer demand and the health of the broader technology sector. A strong iPhone showing alongside weaker services results offers a mixed read on where the company's growth is coming from.
Frequently asked questions
How much did Apple's iPhone sales rise?
According to CNBC, Apple's iPhone sales jumped 22% in the third quarter.
Did Apple beat revenue expectations?
Yes. CNBC reported that Apple's third-quarter revenue beat expectations.
When did Apple report its earnings?
Apple reported its third-quarter earnings on Thursday, July 30, 2026, after the closing bell, with a conference call scheduled for 5 p.m. ET.