Kylian Mbappé has parted ways with Nike after nearly two decades and signed a new endorsement deal with On, according to CNBC. The agreement is On's first with a soccer player.
Key facts
- Nike and Kylian Mbappé have parted ways, according to CNBC.
- Mbappé had been signed with Nike for roughly two decades.
- Mbappé has signed a new deal with On.
- The agreement is On's first with a soccer player.
Kylian Mbappé, one of the biggest names in world soccer, has parted ways with Nike and signed a new endorsement agreement with On, according to CNBC. The move ends a relationship that had lasted roughly two decades.
Mbappé had been associated with Nike for nearly 20 years, a partnership that spanned much of his rise to global prominence. CNBC reported that the two sides have now gone their separate ways.
The deal with On marks a notable milestone for the Swiss sportswear brand. According to CNBC, the agreement represents On’s first with a soccer player, signaling the company’s move into a new area of the sport.
On has grown rapidly in recent years, and adding a high-profile soccer star to its roster reflects an effort to broaden its presence beyond its established categories.
The full financial terms and timeline of the arrangement were not detailed in the available reporting.
The switch underscores the competitive nature of athlete endorsements, where major brands vie to align themselves with the sport’s most recognizable figures.
Why it matters
Endorsement deals with globally recognized athletes like Mbappé carry significant marketing and commercial weight. On's first-ever agreement with a soccer player signals its ambitions to expand into new markets, while Mbappé's departure ends a decades-long tie with Nike.
Frequently asked questions
How long was Kylian Mbappé signed with Nike?
According to CNBC, Mbappé had been signed with Nike for roughly two decades.
Is On's deal with Mbappé its first with a soccer player?
Yes. According to CNBC, the agreement with Mbappé is On's first with a soccer player.
What brand has Mbappé signed with after leaving Nike?
Mbappé has signed with On, according to CNBC.