Apple has unveiled its first folding iPhone, described by the BBC as the biggest design change to the device in almost 20 years, with a price reported at around $2,000 (£1,999).
Key facts
- Apple showed off its first folding iPhone at a company event.
- The BBC describes it as the first major design change to the iPhone in almost 20 years.
- The device is reported at around $2,000, or £1,999.
- The launch is framed as an early gamble by Apple's new boss.
Apple has revealed its first folding iPhone at a company event, according to the BBC, in what the outlet describes as the first major design change to the iPhone in almost 20 years.
The launch marks a significant moment for the company, coming as Apple’s new boss takes the helm. The BBC frames the folding iPhone as a notable gamble at the start of that leadership tenure.
The device carries a premium price. Reports from the BBC put the cost at around $2,000, with the UK price given as £1,999, positioning the folding iPhone at the top end of Apple’s range.
The move brings Apple into the folding phone segment, a category that other manufacturers have already explored. For Apple, the shift represents a departure from the broadly consistent form factor the iPhone has maintained for much of its history.
The BBC’s reporting emphasises both the scale of the design change and the risk involved, given the high price point and the challenge of persuading customers to adopt a new form of the device.
Further details about availability, specifications and market reception were not provided in the source material.
Why it matters
The iPhone is one of the most influential consumer products in the world, so a major redesign signals a strategic direction for Apple under new leadership. A high price and an unfamiliar folding format make the launch a test of whether Apple can lead in a category rivals entered first.
Frequently asked questions
How much does Apple's folding iPhone cost?
According to the BBC, the folding iPhone is priced at around $2,000, reported in the UK as £1,999.
Why is the folding iPhone considered significant?
The BBC describes it as the first major design change to the iPhone in almost 20 years, making it a notable departure from the device's long-standing form.
Who launched the folding iPhone?
The BBC frames the launch as an early gamble by Apple's new boss, unveiled at a company event.