Apple hosted its 'Surprise and shine' product event on 9 September, where it was expected to unveil the first phones in its iPhone 18 lineup, including its first foldable device. According to The Verge, the event also marked John Ternus' first as Apple's CEO.
Key facts
- Apple's 'Surprise and shine' event took place on 9 September at 1PM ET / 10AM PT, according to The Verge.
- The event was expected to introduce the first phones in the iPhone 18 lineup.
- Apple was rumoured to announce its first foldable phone, described by The Verge as the 'iPhone Duo'.
- The Verge reported the event was John Ternus' first as Apple's CEO, after he took over from Tim Cook.
Apple held its latest product launch event, titled ‘Surprise and shine,’ on 9 September at 1PM ET / 10AM PT, according to The Verge. The event was expected to serve as the venue for Apple to introduce the first phones in its iPhone 18 lineup.
Among the most anticipated announcements, according to The Verge, was Apple’s first foldable phone, which the outlet described as the rumoured ‘iPhone Duo.’ A foldable device would represent a significant addition to Apple’s smartphone range.
The Verge also reported that the event marked John Ternus’ first as Apple’s CEO, following his takeover from Tim Cook.
Why it matters
The reported debut of Apple's first foldable phone and a new CEO leading the presentation would mark potentially significant shifts for the company. As of the source's publication, Apple's announcements had not yet been confirmed, and the details reflect expectations reported by The Verge.
Frequently asked questions
When was Apple's 'Surprise and shine' event?
According to The Verge, the event took place on September 9th at 1PM ET / 10AM PT.
What was Apple expected to announce?
The Verge reported that Apple was expected to announce the first phones in its iPhone 18 lineup, including its first foldable, the rumored 'iPhone Duo'.
Who is Apple's new CEO?
The Verge reported that John Ternus took over as Apple's CEO from Tim Cook, and the event was his first in the role.